Is Bulova a luxury watch brand? While not typically considered a luxury brand, some Bulova watches, especially the vintage and limited edition ones, are considered collectibles and are priced similarly to entry-level luxury watches.

Bulova watches typically sell for between $205 - $705. The most popular Bulova collection is the Classic, with 3,338 listings in our database from the last 12 months. Other popular collections include the Precisionist, Marine Star, and Crystal.

The Bulova MIL-SHIPS-W-2181 is a rare beast: an archive piece based on a prototype that never went into commercial production. Created for the U.S. Navy, the watch was produced in response to the need for a submersible wrist watch.

The inside of the case back will typically be marked with the name “Bulova”; the exterior of some case backs are also marked (rarely with the name, but often with a recognizable Bulova date code after 1948). Case signatures often seen on legitimate Bulovas include: Bulova, American Standard. Bulova Watch Co.