Skar Audio employs a direct-to-consumer model. This means they sell their products directly to customers through their own channels, cutting out the middlemen such as retailers and distributors. By doing so, they can reduce the costs associated with distribution and pass those savings on to their customers.

In the competitive car audio market, Skar is still relatively new and unknown, compared to widely known brands like Pioneer, Kenwood, and JL. So even though the Florida company, founded in 2012, already manufactures car audio products good enough to hang with the big boys, they sell for a fraction of the price.

Although they may not have the same name brand recognition as JVC or Sony, Memphis Audio is definitely in the same category as any top tier audio manufacturer. Not only do they produce some of the best car audio in the game, but they also make some of the best marine audio and powersport audio we've ever seen.

Founded in early 2012 by the current CEO, Kevin Schlenker, Skar Audio has grown from just a hobby, into a business that now employs a full-time staff of nearly 50 people. We have a highly dedicated team that is constantly raising the bar and executing with precision, all while keeping our customers at our core.